Our
Research Methods
Creating user experiences that feel effortless and intuitive requires understanding users’ behavior, goals, needs and pain points. We achieve this by employing various research methods, each offering a unique window into the user's perspective. Let's explore some of the key methods in our toolbox:
Usability Testing
This method involves observing users as they complete specific tasks using a product. During the test, we identify to any difficulties they encounter. Those difficulties may point to problems with the products’s usability that can then be addressed through design.
Contextual Inquiry
Here, we step directly into the user's environment, observing their interaction with a product or service in their everyday lives. In a contextual inquiry we also ask questions to better understand what they are doing and why they are doing it, gaining valuable context for their experience.
Card Sorting
Participants categorize and organize information pieces, revealing how they organize things in their minds. This helps us understand users' mental models and improve the information architecture of a product.
Analytics
This method involves analyzing large datasets to identify patterns and trends in user behavior. By examining how users interact with a product, we gain valuable insights without the risk of bias.
Interviewing
Through one-on-one conversations, we delve into the participant's unique perspective. Interviews are particularly insightful for uncovering a user's opinions, feelings, and past experiences related to a specific topic.
Service Safaris
This method involves researchers themselves becoming users. Imagine a UX team wanting to improve a grocery shopping app. They would download the app and go shopping, taking note of any difficulties encountered. This firsthand experience helps identify pain points for improvement.
Diary Studies
Participants document their experiences, thoughts, and feelings over a set period, providing insights into their long-term interaction with a product. For instance, a meditation app could be evaluated using this method by having users track their challenges of trying to do meditation over several weeks.
Surveys
Efficiently gathering feedback from a large group of users is achieved through surveys. By asking targeted questions, we gain a broader perspective on user experiences and gather valuable feedback.